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Read the latest news from digital marketing in Europe and China

Baidu vs. Google

In China, Baidu is the country's most successful search engine with a market share of over 68%, while Google has little or no presence in the market. Most Chinese have therefore never used Google before, or even had any idea of the role the American search engine plays in Germany or Europe.   No matter whether you are in B2B or B2C business. If you have no visibility on Google in Europe, it is difficult to market...

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Discover Germany with eviom – Chinese New Year Lottery

Chinese New Year is just around the corner and many of you are probably already thinking about how to spent the red pockets. Spent your 2020 vacation in Germany! We summarized the top 5 destinations for your trip to Germany. We have a very special Chinese New Year gift for one of our loyal followers. Read the article to the end & learn more!   (1) Neuschwanstein Castle   Neuschwanstein is one of the most popular of all the palaces and...

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Online Marketing Trends 2020

Soon another year has passed and we can write in 2020. The year 2019 has already brought many news with it, but we ask ourselves: What will 2020 bring? Which Online Marketing trends are likely to shape the year 2020?  It turns out that in 2020 people are becoming more and more the focus of attention. More authenticity in the world of high-technology and digitalization. We can tell you what you can expect in terms...

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Black Friday 2019: Facts & Figures in Germany

The official bargain hunt in Germany began on 29 November. Unlike in the US, the so-called Black Friday in Germany is not only limited to the local shops, but also takes place online. Large online retailers, such as Amazon, Media Markt or the German clothing seller Zalando, didn’t miss the opportunity to generate enormous sales and attract customers with discounts and special offers. For some time now, this sale madness has not been limited to...

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eviom 2019 – Year in Review

Germany is by far China’s most important trading partner within Europe. With a trade volume of around 200 billion euros, Germany ranks 6th among the world’s most important trading partners for China. Particularly attractive from the point of view of Chinese companies are mechanical and plant engineering, the electronics industry, high-quality consumer goods and the information and communications industry. Still, there are many barriers for Chinese companies when it comes to operations in Europe, in...

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How to do marketing in Wechat?

Wechat is must-used App in China. Right now, WeChat is the largest social media platform in China, with over 1 billion monthly active users, comparing this to Facebook`s 2 billion worldwide.   Every morning, they will use it for reading news, doing sports in Mini-Program even paying for breakfast and morning transportations. Then it is necessary to use Wechat to work with college and chatting with customers. Finally after a stressful day, they will use Wechat to...

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