It is already over again, the SMX 2019, which took place on 2. and 3. April in Munich. The SMX counts to the most important German SEO and SEA conferences. Two days were filled with knowledge, recommendations for action, tips, inspirations and new food for thought,...
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Influencer marketing has established itself as a constant and important component in the marketing mix of many companies during the last years – the whole industry is booming. However, what many do not know: the Chinese influencer marketing sector is even bigger than in Europe...
Continue ReadingIn Europe, the integration of social media platforms such as Facebook, Instagram and co. in terms of marketing communications is no longer rare. Social media is a must for every marketing aspect these days and is increasingly included in integrated marketing strategies of companies. Social Media gets more and more important for any kind of marketing and sales. However, a successful digital entry into the market of China needs a lot of effort. This article marks highlights, differences and opportunities of Chinese social media marketing and the most popular Chinese social media platforms.
The share of online sale will quintuple in 2030 and become the primary sales channel. Especially through a comprehensive and informative product presentation in the web DIY stores are more likely to reach their potential customers and are able to create a holistic purchase experience by connecting online to offline.
What happens when you click on a website in an unfamiliar language? 99% of visitors will get frustrated und leave. Your global customers face a similar challenge when interacting with your business online.
Digital marketing without Google? A thought which is unimaginable in Europe. But in the far east the global leader of the western world isn’t used that often as its Chinese counterpart Baidu. It’s the 3rd biggest internet company in China and with 68.5 percent Market...
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