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How to Do Social Media in China – Comparison of the Most Popular Platforms

In Europe, the integration of social media platforms such as Facebook, Instagram and co. in terms of marketing communications is no longer rare. Social media is a must for every marketing aspect these days and is increasingly included in integrated marketing strategies of companies. Social Media gets more and more important for any kind of marketing and sales. However, a successful digital entry into the market of China needs a lot of effort. This article marks highlights, differences and opportunities of Chinese social media marketing and the most popular Chinese social media platforms.