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Read the latest news from digital marketing in Europe and China

SMX 2019 – Recap

It is already over again, the SMX 2019, which took place on 2. and 3. April in Munich. The SMX counts to the most important German SEO and SEA conferences. Two days were filled with knowledge, recommendations for action, tips, inspirations and new food for thought, which were conveyed by online marketing greats such as Rand Fishkin or John Müller in exciting lectures. For those who couldn’t be there themselves, we’ve put together a recap with our...

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Key opinion leaders: Influencer marketing in China

Influencer marketing has established itself as a constant and important component in the marketing mix of many companies during the last years – the whole industry is booming. However, what many do not know: the Chinese influencer marketing sector is even bigger than in Europe and existed long since. The number of internet users in China is estimated at 802 million, so it is not surprising that the influencer industry generated a turnover of about...

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How to Do Social Media in China – Comparison of the Most Popular Platforms

In Europe, the integration of social media platforms such as Facebook, Instagram and co. in terms of marketing communications is no longer rare. Social media is a must for every marketing aspect these days and is increasingly included in integrated marketing strategies of companies. Social Media gets more and more important for any kind of marketing and sales. However, a successful digital entry into the market of China needs a lot of effort. This article marks highlights, differences and opportunities of Chinese social media marketing and the most popular Chinese social media platforms.

Search and Social Media Industry Study: Top 10 DIY Stores

The share of online sale will quintuple in 2030 and become the primary sales channel. Especially through a comprehensive and informative product presentation in the web DIY stores are more likely to reach their potential customers and are able to create a holistic purchase experience by connecting online to offline.

Understanding Baidu: How the most powerful search engine in China differs from the global leader Google

Digital marketing without Google? A thought which is unimaginable in Europe. But in the far east the global leader of the western world isn’t used that often as its Chinese counterpart Baidu. It’s the 3rd biggest internet company in China and with 68.5 percent Market Share the most important search engine. With more than 731 Million monthly internet users in China, Baidu offers high potential especially for companies who want to gain a foothold with their...

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