Social media marketing is a component of online marketing that uses social media. With the increasing spread of social media among consumers, its importance is growing. In addition to large corporations, small businesses are increasingly active on Facebook, Instagram or Twitter. The primary goals are to increase attention and traffic, to gain leads and to achieve higher product sales. The importance of social media marketing is also growing in customer service.
In order to achieve one’s own goals in social media marketing, different strategies and measures are used. Central to this is the creation and regular publication of content in social media (content marketing). Companies are increasingly using so-called influencers for this. Your social media content should be unique and tailored specifically to the platform on which you share your content. This way you can improve your conversion rates and increase brand awareness. In addition, social media open up the possibility of placing advertisements.
As a social media marketing agency, we help you to use social networks as an effective tool for innovative digital marketing and to develop the right social media marketing strategy.
Communicate optimally with your target group with an individual strategy! Social media strategy planning starts with your goals——
Perhaps you want to build a community or a more dedicated following. Maybe you want your social accounts to drive more revenue this year. Either way, your goals will define your content strategy and how much time and energy you’ll need to dedicate to your campaigns. We recommend tackling smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.
Below are some sample goals that businesses of all shapes and sizes can pursue:
Social media management includes the planning, organization, implementation, support and evaluation of marketing measures on the various social media channels of a company. Social media managers develop strategies, coordinate the content of the individual platforms, create and post new content, analyze the results and often also take over the exchange with followers in community management.
Social media has great potential: used correctly, you can achieve immense reach with a comparatively small budget and reach your target groups where they are. But be careful: If you only take care of social networks half-heartedly, exactly the opposite can happen and in the worst case your company can suffer irrevocable damage. Therefore, it is important to approach the topic of social media in a well-structured way and to coordinate the different channels in a meaningful way. Only with effective and targeted social media management can you use the full potential of social networks and achieve high reach.
We advise you on relevant channels, the needs of your target group and develop an individual social media strategy together with you
we help you to explore advertising possibilities and content marketing of social media channels
The goal is to increase the value and credibility of one's own brand message based on the trust of the respective target group in the influencers.
With LinkedIn for Business, you can build credibility, create a meaningful network and gather insider knowledge in your industry
At MAGGI, we want to continue to strongly expand our digital marketing and eCommerce business. eviom plays an important role in this and supports us especially in search, content marketing, and social media.