The Amazon marketing landscape is constantly changing. We keep our overview of Amazon’s marketing strategy up to date.
Amazon is a complex ecosystem characterized by intense and incredibly fast competition. In order to be successful with your own brand on the online marketplace in the long term, it is important to deal with the different possibilities in Amazon marketing. Just like the platform itself, marketing is complex and requires expertise and experience.
The platform is no longer just a sales channel for brand companies. In addition, Amazon takes on the functions of information and advertising channel, because most product searches on the internet now start on Amazon. Brands have to be visible there to play a role in the customer journey.
Amazon is constantly expanding its lead in Germany’s E-commerce. More and more manufactures and sellers want to profit from this huge sales potential and offer their products via Amazon. The increasing competition forces Amazon sellers to deal more intensively with the “Amazon” channel and its marketing opportunities.
Via Amazon Advertising, products can be promoted on the search results page and on the product detail pages with various advertising formats. Amazon sponsored products can thus be described as a kind of Google shopping that uses explicit keywords. Advertisements are paid per click, while the average cost per click tends to be lower than Google Ads.
With Amazon Advertising, you as an advertiser are able to display your products more frequently on key search results pages for potential buyers. When additional search traffic – purchased through Amazon Advertising – flows to the product detail pages, more product sales are achieved. These sales are included in the performance figures of your product and thus improve the organic ranking of the product.
The focus of Amazon Business is to transform the customer experience to meet the specific needs of businesses. We offer a wide range of convenient and useful Amazon Business services.
Your brand is one of your business’ most valuable assets, and it must be carefully crafted to make sure it communicates what your business stands for and resonates with your intended customer base. We carry out professional brand building for you. We create professional brand content to help you rank and increase conversion & sales.
Our customized A+ content is based on what consumers want. We work with the help of provable facts to avoid surprises. Make your brand boldly stand out with expertly crafted A+ Content / EBC description pages (Enhanced Brand Content). We create your Amazon product pages into engaging mini-websites that will get people clicking “Buy Now!”
Amazon has rolled out an accelerator program designed to help create more brands that are sold exclusively on its website. With Amazon Accelerator, manufacturers can launch brands and innovative products exclusively on Amazon. This program allows you to manufacture products under an Amazon-owned brand (via licensing) and sell them on the EU Marketplaces as a third-party Seller. We boost awareness and drive your sales.
When you enroll in Transparency, Amazon scans your products to ensure that only authentic units are shipped to customers. Protect your brand and your business with eviom premium brand protection solutions. Validate the authenticity of your products with eviom’s covert identities on packaging. Request a strong, cutting-edge anti-counterfeit solution.
The Amazon Buybox is, so to speak, the shopping cart box on Amazon. We help you to win the BuyBox and increase your profit by keeping an eye on various things such as the type and duration of the shipment and analytically finding the right price. Eviom’s strategic BuyBox optimization pursues precisely this goal.
You haven’t found the right price for your product yet? We analyze the prices of the competition and observe the market to find the perfect price for you. We set up a price-based marketing strategy that lets you differentiate from your competitors.
You don’t have a search option on your website yet? Through our personalized product scouting service, we’ll curate a handpicked selection of experts who meet your needs and requirements. Gain new ideas and inspiration from our product experts, helping you drive innovation and market share across your product portfolios.
We create professional graphic designs according to your wishes and suggestions. With suitable apps and programs. Our graphic designer combines the optimal mix of copy and color to capture leads and make instant connections with prospects. First-class graphic design from eviom.
At MAGGI, we want to continue to strongly expand our digital marketing and eCommerce business. eviom plays an important role in this and supports us especially in search, content marketing, and social media.