Using HubSpot For Your Inbound Marketing
Still using Excel to manage the customer list? Still looking for new customers by writing emails and calling?
Then this article is right for you.
As a SaaS software, HubSpot has become the number one marketing automation tool in the European and American markets since its release in 2005, with more than 73,400 companies using it in more than 120 countries around the world.
In Asia, HubSpot may not be known, but with the update and iteration of digital marketing methods and the wave of globalization, understanding HubSpot is of great significance to the success of Chinese companies that want to achieve marketing success, especially overseas marketing success.
Using HubSpot For Content Marketing
Before answering the question of what exactly is HubSpot, one must first define its close-related marketing concept “inbound marketing”. Inbound marketing, also may be known as content marketing, was proposed by Hubspot founders Brian Halligen and Dharmesh Shah to help companies provide valuable content to potential customers during their user journey. According to HubSpot’s definition, the process of inbound marketing can be divided into four stages:
- Attraction: With the help of SEO, content marketing etc, high-quality content should be created to solve previously unknown problems of users at the information level, so as to increase the perception of the company and develop unknown users into website visitors.
- Conversion: At this stage, website visitors are cultivated into qualified potential customers through for example filling in website contact forms.
- Follow-up: In this step, qualified potential customers should be followed up and taken care of under one-to-one communication with the sales team.
- Sales: Under the maintenance of the sales team, potential customers become customers. Companies continue to follow up with customers to form a word-of-mouth effect and sell more products/services.
In order for the inbound marketing process to successfully match the user journey of potential customers, the processes in the three corporate areas of marketing, sales, and service must be interconnected and coordinated.
HubSpot marketing automation tools came into being. Hubspot’s products are composed of Marketing (marketing software), CRM software and Sales (sales software).
Among them, Marketing is the core product of Hubspot, which provides users with tools such as SEO, social media, web content production optimization, and website scoring;
CRM software realizes data visualization and can automatically track customer behavior;
And Sales realizes the communication service between sales staff and customers.
Three-dimensional integration, information can be quickly circulated and shared among various departments of the enterprise.
Compared with traditional marketing methods, this greatly optimizes the user experience and saves the marketing team’s time and energy.
HubSpot provides a free, powerful CRM customer management system, which supports automatic email tracking, meeting planning, online calls and other functions to record and manage the interaction between the company and its existing or potential customers.
When a potential customer opens an email or visits your website, your sales representative will be notified immediately. This provides the context they need for their work so that they can contact the leads at the right time.
Explore Hubspot Integration
Hubspot’s strength also lies in its compatibility with many platforms, marketing\office softwares. It can integrate with more than 400 tools such as Zoom, Trello, many overseas mainstream social media platforms (FB, Ins, LinkedIn, Twitter), communication software (Gmail, Outlook, Mailchimp), which means the data in these platforms/software can be automatically entered into HubSpot for uniform tracking and analyzation. This further improves the degree of automation of marketing.
eviom uses HubSpot for customer management and customer maintenance. We also recommend that customers who want to expand overseas markets use HubSpot to better establish overseas marketing networks.