The Digital World Archives - eviom
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The Digital World

Black Friday 2019: Facts & Figures in Germany

The official bargain hunt in Germany began on 29 November. Unlike in the US, the so-called Black Friday in Germany is not only limited to the local shops, but also takes place online. Large online retailers, such as Amazon, Media Markt or the German clothing...

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Key opinion leaders: Influencer marketing in China

Influencer marketing has established itself as a constant and important component in the marketing mix of many companies during the last years – the whole industry is booming. However, what many do not know: the Chinese influencer marketing sector is even bigger than in Europe...

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How to Do Social Media in China – Comparison of the Most Popular Platforms

In Europe, the integration of social media platforms such as Facebook, Instagram and co. in terms of marketing communications is no longer rare. Social media is a must for every marketing aspect these days and is increasingly included in integrated marketing strategies of companies. Social Media gets more and more important for any kind of marketing and sales. However, a successful digital entry into the market of China needs a lot of effort.

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Search and Social Media Industry Study: Top 10 DIY Stores

The share of online sale will quintuple in 2030 and become the primary sales channel. Especially through a comprehensive and informative product presentation in the web DIY stores are more likely to reach their potential customers and are able to create a holistic purchase experience...

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Understanding Baidu

How the most powerful search engine in China differs from the global leader Google?   Digital marketing without Google? A thought which is unimaginable in Europe. But in the far east the global leader of the western world isn’t used that often as its Chinese counterpart Baidu....

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Visit us at “dmexco” – Europe`s largest digital marketing conference

The dmexco exhibition & conference takes place annually in September, 12th to 13th in Cologne, Germany. As the largest digital marketing conference in Europe, dmexco is an innovative business platform for global economics. [caption id="attachment_57832" align="alignright" width="300"] Steve Sirich, General Manager Bing Ads Marketing from Microsoft...

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