The official bargain hunt in Germany began on 29 November. Unlike in the US, the so-called Black Friday in Germany is not only limited to the local shops, but also takes place online. Large online retailers, such as Amazon, Media Markt or the German clothing...
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Influencer marketing has established itself as a constant and important component in the marketing mix of many companies during the last years – the whole industry is booming. However, what many do not know: the Chinese influencer marketing sector is even bigger than in Europe...
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In Europe, the integration of social media platforms such as Facebook, Instagram and co. in terms of marketing communications is no longer rare. Social media is a must for every marketing aspect these days and is increasingly included in integrated marketing strategies of companies. Social Media gets more and more important for any kind of marketing and sales. However, a successful digital entry into the market of China needs a lot of effort.
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The share of online sale will quintuple in 2030 and become the primary sales channel. Especially through a comprehensive and informative product presentation in the web DIY stores are more likely to reach their potential customers and are able to create a holistic purchase experience...
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How the most powerful search engine in China differs from the global leader Google? Digital marketing without Google? A thought which is unimaginable in Europe. But in the far east the global leader of the western world isn’t used that often as its Chinese counterpart Baidu....
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July 17, 2018– The 4th Europe Forum started in Munich with the theme of “Enabling the Future: Ushering in a New Era for the Digital Economy in China and Germany”. Senior government officials, academic experts and entrepreneurs from Germany and China presented their cases on...
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Rise, the largest technological event in Asia, took place from 8th July to 11th July 2018 in Hong Kong. 15,000+ people from 102 countries joined this international affair. Brilliant minds form the world’s biggest companies and most exciting startups come to Hong Kong to share...
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The dmexco exhibition & conference takes place annually in September, 12th to 13th in Cologne, Germany. As the largest digital marketing conference in Europe, dmexco is an innovative business platform for global economics. [caption id="attachment_57832" align="alignright" width="300"] Steve Sirich, General Manager Bing Ads Marketing from Microsoft...
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Europe is an attractive region for most Chinese firms who have an ambition for the European market. It provides a mature market with a high level of industrialization. But how is it possible to connect with a new audience from over 50 countries and 23...
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