Chinese New Year is just around the corner and many of you are probably already thinking about how to spent the red pockets. Spent your 2020 vacation in Germany! We summarized the top 5 destinations for your trip to Germany. We have a very special Chinese New...
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Germany is by far China’s most important trading partner within Europe. With a trade volume of around 200 billion euros, Germany ranks 6th among the world’s most important trading partners for China. Particularly attractive from the point of view of Chinese companies are mechanical and...
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Wechat is must-used App in China. Right now, WeChat is the largest social media platform in China, with over 1 billion monthly active users, comparing this to Facebook`s 2 billion worldwide. Every morning, they will use it for reading news, doing sports in Mini-Program even paying...
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Influencer marketing has established itself as a constant and important component in the marketing mix of many companies during the last years – the whole industry is booming. However, what many do not know: the Chinese influencer marketing sector is even bigger than in Europe...
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In Europe, the integration of social media platforms such as Facebook, Instagram and co. in terms of marketing communications is no longer rare. Social media is a must for every marketing aspect these days and is increasingly included in integrated marketing strategies of companies. Social Media gets more and more important for any kind of marketing and sales. However, a successful digital entry into the market of China needs a lot of effort.
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The share of online sale will quintuple in 2030 and become the primary sales channel. Especially through a comprehensive and informative product presentation in the web DIY stores are more likely to reach their potential customers and are able to create a holistic purchase experience...
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How the most powerful search engine in China differs from the global leader Google? Digital marketing without Google? A thought which is unimaginable in Europe. But in the far east the global leader of the western world isn’t used that often as its Chinese counterpart Baidu....
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Rise, the largest technological event in Asia, took place from 8th July to 11th July 2018 in Hong Kong. 15,000+ people from 102 countries joined this international affair. Brilliant minds form the world’s biggest companies and most exciting startups come to Hong Kong to share...
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